Lucy Smith, Entertainment Division Director, RX France.

RX FRANCE announces the launch of MIP LONDON, a new industry market and networking event set to take place 24-27 February 2025, with a pre-opening on Sunday 23 February. The inaugural MIP LONDON will take place the same week as the 2025 London TV Screenings are conceived as complementary to the existing annual gathering.
MIP LONDON will convene centrally at the Savoy Hotel and IET London: Savoy Place adjacent venues
in London’s West End. The multi-genre market has been shaped through industry feedback to satisfy
the growing need for versatile meeting and screening solutions in line with the increased demand for
international companies to connect with buyers in London each February.

“The creation of MIP LONDON is a direct result of clear and evidenced market factors,” said Lucy Smith, Entertainment Division Director, RX France. “There is a continued appetite for a global content market in the first half of the year. MIP LONDON will not only alleviate a busy events calendar but will provide an additional entry point for international companies to gather in London at the same time.” “Staging markets that provide clients with the best possible solutions for showcasing their content and facilitating dealmaking is what we do best at MIP and take a huge pride in, as proven over decades in Cannes and more recently Cancun,” Smith added. “We have consulted with many of those already hosting events in London as well as with international companies looking to do so. Our vision is a market that complements, not competes with, the established screenings programme, that provides further options for the widest range of international distributors, studios, and buyers to take part and can bring even more business to London in February for the benefit of all. Leading RX France’s first MIP market in London is an opportunity I’m very grateful for.”

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