The Kingdom of Light, Morocco, proudly showcases Maison Sara Chraïbi during London Fashion Week AW25. Drawing inspiration from her rich Moroccan heritage, Sara Chraïbi masterfully fuses tradition with modernity, creating a collection that beautifully intertwines Eastern and Western styles. Her architectural background shines through in the collection’s exquisite fine embroidery and the purity of lines, culminating in a presentation that embodies sumptuous grace.
Aptly named ‘The Heavens’, the collection features a mesmerizing color palette of celestial blues, whites, and silvers evoking the ethereal essence of the skies above.
The atmosphere was electric, accompanied by the hauntingly soulful soundtrack of Istikhbar, which infused the event with a sense of love and spirituality. This collection explored themes of the mortal and the divine, as Sara delivered her vision through luxurious, delicate fabrics, unique fine-cut lace and her passion for intricate embroideries.
Notable guests included model Adot Gak, designer Jasper Conran OBE, fashion icon Hamish Bowles, athlete Annie Tagoe and the British Ambassador to Morocco, Hakim Hajoui.
This season, London Fashion Week witnessed a groundbreaking collaboration between the British Fashion Council and the Moroccan National Tourist Office, aimed at promoting Morocco’s vibrant design industry on a global scale as the Official Partner of LFW. This partnership has successfully positioned Morocco as the must-visit destination for fashion and culture enthusiasts alike.
Maison of Sara Chraïbi’s stunning collection, presented as one of Morocco’s most prominent international designers, stands as a testament to the country’s rich cultural heritage and innovative spirit within the global fashion landscape.
by Kim Grahame
photos: @jamescochranephoto
PR: Purple PR , I.DEA PR
Presented by Morocco Kingdom of Light
