Condé Nast will stage ‘Vogue World’ in London this September
and will serve as London Fashion Week’s unofficial kick-off.
The ‘Vogue World’ extravaganza will take place at London’s Theatre Royal Drury Lane September 14th.
‘Vogue World’ was originally conceived as a celebration of the magazine’s 130th anniversary and
a year after its launch in New York, Vogue World will be coming to London.
This second edition
will be a theatrical production, meant to celebrate London’s performing arts. The creative adviser will be
the British Director
Stephen Daldry who received an Oscar-nomination as Best Director
for his movies Billy Elliot and The Reader. ‘Vogue World’ will feature a fashion show highlighting looks from the autumn/winter 2023 collections of
emerging British designers and renowned global fashion houses. ‘Vogue World’ will feature several high-profile guests including Sir Ian McKellen and Victoria Beckham as well as performances by British rapper Stormzy, actress, singer Michaela Coel and the Rambert dance company.
This year’s ‘Vogue World’ extravaganza will raise money towards London’s Royal Opera House,
National Theatre and Rambert dance company.
The ‘Vogue World’ expansion was announced by Anna Wintour, chief content officer of Condé Nast and global editorial director of Vogue, along with Edward Enninful and Mark Guiducci. Enninful is editor in chief of British Vogue and European editorial director of Vogue and Guiducci is the fashion media brand’s creative editorial director.
Plans are for live programming to play a bigger role in Condé Nast’s overall digital strategy.
“We’ve proven that our new live formats combined with our surround-sound cultural calendar deliver breakthrough results,” Pam Drucker Mann, Condé Nast’s Global Chief Revenue Officer & President, U.S. Revenue & APAC. “We know that for marketers culture is the new KPI — and we make culture.”
By Kim Grahame
Photo Serena Williams opened the NYC 2022 runway show at ‘Vogue World’. Credit : Nina Westervelt NYT