London Fashion Week September 2020 will run
from 5pm BST Thursday 17th to Tuesday 22nd September 2020,  with womenswear and
menswear designers taking part in its gender-neutral showcase. The event will include both digital
activations on londonfashionweek.co.uk and physical, under government social distancing
guidelines.

Alongside existing Official Partners of London Fashion Week, British GQ, Evening Standard, JD.COM, INC, JOOR, LAVAZZA, Mercedes-Benz and TONI&GUY, BFC welcomes two new Official Partners this season, FASHION ZOO and IBM. Partnering to grow the LFW Digital Platform through new innovations, as well as supporting new designers with their own digital roadmap and business strategy during these challenging times, IBM is supporting in optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience. For a second season, interactive shoppable video tagging software Smartzer will provide clickable videos on the London Fashion Week highlights films. BFC is also delighted to announce Vocast as the Official Press Portal provider for LFW. For the first time, Vocast will host the LFW image bank, press releases and films, available to industry behind a log in wall on the British Fashion Council and London Fashion Week websites. The LFW platform was built by Red Apple Creative with the Creative Direction from Trends&Culture. The generosity and commitment of our partners is more vital than ever. Please help us by acknowledging their support for LFW September 2020 alongside our Official Suppliers: Fashion & Beauty Monitor, Getty Images, Launchmetrics, The May Fair Hotel and Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.

Londonfashionweek.co.uk @britishfashioncouncil | @londonfashionweek

ss Kim Grahame
Fashion Editor

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