British Fashion Council (BFC) announces Yun-Kee Jeong as its first ever London Fashion Week
Ambassador in South Korea. The South Korean Celebrity Stylist, Creative Director and President of
talent and communications agency InTrend will join the BFC for an initial two-year period and act as
the in-market spokesperson of London Fashion Week, working with the BFC on positioning London
Fashion Week as the most innovative and creative showcase and raising the profile of British fashion
in market.

Caroline Rush CBE, Chief Executive, BFC commented: “We are delighted to be working with Yun-Kee
Jeong, a driven and highly respected figure in South Korea and beyond. South Korea has always been
an important market for British fashion businesses, and we believe Yun-Kee Jeong’s unique expertise
will be of great support to the BFC and help raise the profile of UK designer businesses in market.”

Yun-Kee Jeong, commented: “Firstly, I am very honoured to be appointed as the first Korean
Ambassador to the British Fashion Council who represents Brit Fashion, renowned for its rich history
and London, the most iconic fashion capital in the world. I look forward to playing an important role in
bridging the 2 fashion worlds from Seoul to London and vice versa. Furthermore, I will endeavour to
ensure that our activities can have a wide impact on the Asian fashion world including Korea.”

With many years of experience in fashion, and an influence that surpasses national borders, Jeong has
become a highly respected figure and key opinion leader in the fashion industry, making him the
perfect choice as a new London Fashion Week Ambassador.

Jeong’s career in styling began in 1994 and in 2000 he founded talent and communications agency
InTrend, representing some of the biggest stars in South Korea. His clients have made him a favourite
with a wide range of celebrities and his portfolio includes some of the biggest names in K-Drama, KCinema and K-Pop. In 2016, Jeong became the Creative Director of L’Officiel Hommes. What further
makes Jeong so unique is his advisory role in various companies within the Korean luxury industry
including Amore Pacific; CJ O Shopping and Kolon Industries. Jeong’s ambassadorship will be
structured over a two-year period starting from September 2020 to September 2022.
@britishfashioncouncil | @londonfashionweek


Fashion Editor


  1. October 20th, 2020

    Needed to write you the bit of note to be able to give thanks the moment again for those spectacular ideas you’ve provided at this time. It was certainly remarkably generous with people like you to provide easily all numerous people would’ve advertised as an electronic book in order to make some bucks for themselves, most importantly considering that you might well have done it if you ever desired. These principles in addition acted to be a great way to be certain that other people have the identical interest just as my personal own to find out many more with regards to this matter. Certainly there are many more fun occasions up front for folks who start reading your website.

  2. October 22nd, 2020

    I am commenting to let you be aware of what a wonderful experience my wife’s daughter encountered checking your site. She even learned a lot of details, not to mention what it is like to possess an amazing coaching spirit to have folks without hassle understand several tricky subject areas. You actually exceeded my desires. Many thanks for providing these warm and helpful, trusted, revealing as well as unique tips about this topic to Kate.

  3. October 25th, 2020

    I just wanted to write down a small comment so as to express gratitude to you for all of the marvelous secrets you are placing here. My particularly long internet investigation has at the end of the day been compensated with reputable facts and strategies to exchange with my close friends. I ‘d suppose that most of us readers actually are very endowed to be in a magnificent site with very many brilliant individuals with great plans. I feel extremely fortunate to have come across your web page and look forward to some more cool minutes reading here. Thank you once again for all the details.

  4. October 28th, 2020

    I as well as my buddies have already been looking at the nice tricks from your web blog while all of the sudden I had a terrible suspicion I had not expressed respect to the site owner for those techniques. The ladies came thrilled to read through all of them and now have without a doubt been tapping into them. Thanks for turning out to be indeed kind and then for deciding upon this form of fine information millions of individuals are really needing to understand about. Our honest regret for not saying thanks to you sooner.


Leave a Reply

  • (not be published)